Interpretation, in practice.

MOMO has been on Ripa di Porta Ticinese, along the Naviglio Grande, since 2010. It has a terrace, happy hour every day, and customers who keep coming back. What it didn't have was a way for someone who didn't know it yet to find it: in a neighborhood where thousands of people search every night for somewhere to have a drink, MOMO depended on already having been recommended.

• Own site on their domain, built for mobile with WhatsApp booking
• Local SEO for their category and their area
• Google listing and Google Maps, with their details and attributes up to date
• GEO: presence in AI assistant answers

Dr. Vega is a general, laparoscopic, digestive and bariatric surgeon in Tucumán. His way of working — the patient understands their own surgery, and the same doctor sees them, operates and follows up — was nowhere to be seen: nobody looking for a surgeon in San Miguel de Tucumán could know about it unless they already knew him.

• Own site on his domain: what he operates, the bariatric program (including what it doesn't promise) and the three-step path, all in plain language
• Direct WhatsApp contact, no forms, in the patient's own words
• Local SEO and GEO: built to show up in Tucumán and in AI assistant answers

BMP · Asesores Marcos Paz is an insurance agency in Tucumán that works entirely online, serving Tucumán and the rest of the northwestern provinces. Its way of working — the client understands what they are buying before they buy it — was nowhere to be seen: anyone searching for car, home or life insurance in northwest Argentina had no way to find it.

• Own site on its own domain, with one page per insurance (car, motorbike, home, life and personal accident) explaining each coverage in plain language
• Guides to understand an insurance before buying it
• Direct contact through WhatsApp, no forms
• Local SEO and GEO: built to show up when someone searches for insurance in Tucumán or any northwestern province, and in AI assistants' answers